Disneyland fans were over the moon yesterday as it was announced that a new limited-capacity event was coming to Disney’s California Adventure Park beginning on March 18th.
The event gives guests a chance to taste world-famous food and beverages from around the resort and a chance to see Disney characters, shop for merchandise and pose for a few photos.
This all sounds incredible until you learn of the price, $75.
$75 to meet characters from a distance and gain entry to the park. The food and beverages aren’t included as part of the deal, everything is extra. Disney is throwing in a $25 gift card as part of the entry price but it can only be used against food and non-alcoholic beverages.
Don’t get me wrong, it’s incredible to see Disney being able to do something with Disneyland after all these months but ripping fans off is incredibly frustrating. Disney would make their money back (and then some) by allowing free entry. Guests are going to be spending a small fortune on food, beverages and merchandise, the $75 is literally paying for the privilege of walking through the front gate.
Considering Annual Passholders make a huge part of the Disneyland model (at least they did until Disney scrapped it), it would have been more sensible to put all of these people into a lottery system and allowed entry over a few weeks for this event.
Full details on the event can be found over on the Disney Parks Blog.
Do you agree with the pricing of this event? Let us know in the comments below!